Subscribe to Alpha M. on YouTube
In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, Pete & Pedro , and Ollie is giving an update on his new sunglasses line ENEMY. ENEMY is a sexy, premium, and custom sunglasses line that he started this year. For those of you who missed the first video where he talks about the story of ENEMY, check out this video.

ENEMY is offering three styles: Wayfarer, Club Master, and Aviator. The whole ENEMY line is premium but at an affordable price. But don’t be mistaken — these are not cheap sunglasses. The price point is around $150, with the price cut in half of what they should be. In retail, they’d be around $300 Tom Ford price range. The materials are ridiculous quality: Zeiss lenses, Italian acetate, spring hinges, and gradient lenses. They are perfect in terms of proportions, fitting pretty much every head size.

The launch will be in a few weeks — mid-June — and is depended on receiving all of the inventory. If you sign-up for the mailing list at, you will receive an email with a discount code so you can grab a pair or two upon launch. You’ll also be the first to see the professional product shots to see the line in more detail.

In order for you to get a better idea of the different styles and colors, Alpha presents the ENEMY line inside and outside. He says they are the nicest sunglasses he’s ever owned, and he’s owned $500 glasses.

Make sure you always keep your friends close, but your enemies closer!