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In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro is discussing how to get high hold with low crunch. He starts with a backstory about his company Pete & Pedro as well as the bueno hair help service ([email protected]).

Heat and humidity aren’t your hair holding friends. You need a pre-styling agent to harness the heat with these steps to lock-and-load:

  1. wet hair
  2. towel dry
  3. small amount of P&P Putty (award winning!) or other matte product after emulsifying; get down to root
  4. use a hair dryer to blow into place
  5. apply more matte product and get hair into place