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ENEMY | use code DOTHIS15 for 15% off your entire order!
You know Alpha is SERIOUS when you see that wall! Well, he is serious today — about you being stylish. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM AaronMarino Pete & Pedro Tiege Hanley ENEMY says that 99% of stylish men do these things.

99% of Stylish Men Do

  1. Keep their wardrobe clutter-free — once a season and purge. Try things on and make sure they fit and that you’ll wear.
  2. Choose their outfit the night before — planning your outfit will allow you to wear things you don’t routinely wear.
  3. Invest in timeless, classic, and high quality pieces
  4. Calculate the Style ROI of an item — calculate the per wear. $300 for the jacket {divided by} the wears then{ multiply} by the years before you’ll toss or donate the item. Alpha’s example = Pea coat @ $1 per wear vs leather jacket @ $3 per wear. You can calculate the Style ROI for anything.
  5. Not worry about what other people are going to say if they try something different — embrace your style evolution
  6. Wear badass sunglasses — they are the greatest accessory out there. They protect your eyes, balance your face, and make you look like a badass.
  7. Care for and store your stylish clothes — don’t be caught dead with shoulder nipples. Fold-and-hang is the solution.
  8. Blend trends with classic styles — when a style noob sees a new trend, he rocks it like crazy. A stylish man, however, blends trends with timeless items.
  9. Use a tailor when needed — the devil is in the details. It can be expensive, so tailor the key & critical pieces.
  10. Have FUN with style — don’t stress over style or overthink it. Basic is the best, typically. And you don’t have to spend a ton of cash either.

Look Like a BADASS

Alpha designed every single aspect of each pair of ENEMY sunglasses. These badass shades aren’t cookie cutter — they are premium quality featuring Italian Mazzucchelli acetate, Zeiss lenses, breakaway hinges, and larger XL sizes at an affordable price.

The new ENEMY 1 sunglasses in matte black with gradient black lenses are absolutely killer! They also have silver detailing to give them a different edge. Another pair of the new ENEMYs are the ENEMY 2 sunglasses with matte black and silver gradient lenses as well as the murdered out aviators in matte black metal with black acetate & black gradient lenses.

Read the reviews — guys are loving them! Also new are the ENEMY accessories — beaded bracelets and minimal metal cuffs included.  All sunglasses are under $100 and with Alpha’s code, grab a pair or two! ENEMY | use code DOTHIS15 for 15% off your entire order!