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Alpha is giving you a behind the scenes of Alpha M. and IAmAlphaM. In this video men’s style, grooming, fitness and lifestyle expert, Aaron Marino of IAmAlphaM, AaronMarino, and Pete & Pedro is a content creating machine. He films out of order, but when he does sponsored content, he doesn’t wait on those videos.

Friday’s video is about growing facial hair. After filming the video, he shaved back down to his designer facial stubble. He then didn’t shave for awhile and decided to grow his beard for the next month (another 2 weeks). At the end of the experiment, he’ll decide what to do. He’s not taking the clippers and shortening his beard, but he is trimming high on his cheeks and on his neck for structure.

He’s definitely stepping out of his comfort zone since he’s had the same facial hair for years. Although it’s not super long, he found a gray patch coming in on his chin. He thought he’d be freaked going gray, but he’s actually super happy he’s fulfilled. It’s also surprisingly soft! He’s found patchy areas are starting to fill in due to the longer hair surrounding the areas.