Do NOT Propose Before Watching THIS Video {Top 10 Diamond Buying Tips}

November 7, 2023
This video is for the guys out there who are getting ready to pop the question or will pop the question at some point in the future. The truth is that the more you can educate yourself about buying that beautiful ring, the better off you’ll be.

You need to know about diamonds and about how the whole system works so you can get her a bigger ring, a better diamond, and the best deal. You don’t want to get screwed because that happened to me back when I decided to pop the question to my wife.

Find the best selection of diamonds

Technology and the internet have changed the game for buying engagement rings and jewelry. The only option prior was to go to a retail store, which highly marked up diamonds. They also had a very small selection. Brick-and-mortar stores have a lot of overhead, so you’ll overpay for a subpar product or a product that you can get for 50% less if you shopped at

Purchasing a diamond or other jewelry from means a large selection compared to standard brick-and-mortar stores. They have over 200K certified conflict-free diamonds. Selection matters, so you can customize it based on your needs. You can also take advantage of their budget pricing and lab-created diamonds.

I want to review some tricks and tips you can use when you pull the trigger. These will help ensure that she absolutely loves it and shows it off to her friends. First, you must know about the four C’s of diamonds: cut, clarity, color, and carat.

The 4 Cs

  • Carat: This is the weight of the diamond. It’s how big the diamond is depending on the different cuts and will impact the visual size & shape of the diamond.
  • Cut: Refer to the video for cut descriptions for round, princess, cushion, emerald, pear, oval, radiant, asscher, marquise, and heart.
  • Clarity: Clarity is basically how clear the diamond is, which means the clearer the diamond, the more pricey it will be. Inclusions are little imperfections in a diamond, and the less imperfections equate to more money. The clarity scale goes from F to I3. Flawless means you have very small inclusions. has display technology to zoom in and check out the diamond in a 360° view.
  • Color: Color also varies from colorless to near colorless to faint color.

The Setting and Price

Now that we have covered the four C’s, we must discuss the setting. You need to decide what metal you want the ring, whether white gold, yellow gold, rose gold, or platinum. I recommend going with something simple because you can always change it later. A round diamond in a simple setting is gorgeous. Check out my example in the video.

Regarding price, you need to determine what your budget is. Choose what you can afford. With, you can specify your price and then shop from that foundation. You can customize everything, taking the price from $500 up to a couple of thousand.

Sometimes, you’ll need to talk to a salesperson. At, the salespeople are non-commissioned, so they can help you answer questions and walk you through the process. It makes the selection and buying process comfortable and easy. also has a 100% money-back guarantee for 30 days.

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